Universal City, California –Universal Studios HollywoodSM prepares for battle with the debut of an innovative, national 30-second commercial for its exciting, new motion-based thrill ride, “Transformers™: The Ride-3D,” debuting May 2012. The spot, which airs on February 5 during NBC’s Super Bowl Pre-Game coverage, will also introduce PrepareForBattle.com, an interactive website designed to engage fans with exclusive intel as the campaign’s momentum escalates.

The evocative spot marks Universal Studios Hollywood’s inaugural consumer awareness effort for its marketing campaign launching “Transformers: The Ride-3D.” When NBC’s Super Bowl game coverage once again transcends sports to captivate the nation, Universal Studios Hollywood’s spot will capture consumer imagination as the movie-based theme park sets the stage for its epic new ride, envisioned to completely and uniquely revolutionize the next generation of immersive themed rides.

The spot will culminate with a call to action, challenging viewers to enlist at PrepareForBattle.com as N.E.S.T. volunteers within an elite AUTOBOT –human combat force. The PrepareForBattle.com website includes an interactive, online game in which fans and theme park enthusiasts will compete to rise up the military ranks by successfully completing missions involving exclusive videos, downloads and trivia. Players achieving the highest accumulated point totals will win prizes including original TRANSFORMERS collectibles and a grand prize trip to experience “Transformers: The Ride–3D” at Universal Studios Hollywood.

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