August 2, 2014 – Universal Studios Hollywood has begun the process of revamping the annual pass program and its benefits, Inside Universal has learned. In a surprising move, Universal has reduced the food and merchandise discount for Premium Star Pass holders from 15% to 10%. Universal has also entirely eliminated the food and merchandise discount from the Buy a Day, Get a Year Free pass.
Employees at food and merchandise locations have been requested to stop actively asking for passes – requiring pass holders to be mindful to ensure they get the proper discount.
As Universal continues its five year transformation, changes within its annual pass program were bound to occur. If the recent rise in attendance over the last few years is any indication, then certain pass types will either need to be eliminated or restructured to help control crowds.
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Jonathan Green is the managing editor of Inside Universal.
Jonathan has been going to Universal for over 25 years, developing a deep passion for the theme park and its historic films. His real passion involves Universal Studios Hollywood’s storied past and how it eventually transformed from a movie studio into a theme park.
You may contact Jonathan at email@example.com.